Why do some hot air balloons carry advertisements on their envelopes?
Balloon adventure near to Madrid, Spain
Many brands and /or companies decide to use hot air balloons when marketing their business, as it is an unusual method of advertising. It’s attraction is undeniable; due to their size and originality they are an excellent marketing tool that captivates and enthralls any target audience.
The balloon when fully inflated is as big as a seven-storey building becoming a dynamic and spectacular advertisement associated to a positive image. Ballooning has a huge impact on people’s memories; it is an event that people always photograph and talk about. Not to mention that the cost of hot air balloon advertising campaigns are lower than traditional forms of marketing.
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